Deep down, when the consumer purchases a product, he is addressing his pain. The product solves his problem. I have shared my insights on three purchases, AfterShokz Bluetooth Headset, Manfrotto Befree Live Fluid Head with Befree Aluminium Tripod for Camera and Apple MacBook air then analysed the pain behind the purchase. Check out the YouTube link “Why Do People Buy”.
We rely on reviews for the Quality and Authenticity of a product. But did you know that 40% of the reviews are fake.
Here are some shocking facts on online reviews.
Amazon has over 250Mn reviews for a total of 600Mn products sold by 1.8Mn sellers.
For a seller to sell his product, he has to figure in the first three pages of Amazon search. Some reviewers are paid for 5 Star reviews to ensure the seller is on the top of the list. Often fake reviews are used to pull down the competition. In 2020 Amazon pulled down 20,000 fake reviews, indicating that fake review machine is at work.
We are living at a time where opinion can be bought and sold. To know more.
Watch The video by Palki Sharma Upadhyay Executive Editor at WION
Gravitas Plus: Are Fake reviews fooling you?
During the process of purchase, the consumer checks review on Product Review websites like Amazon product review. Didn’t you find at times too much of clutter in the reviews? One has to filter out unwanted reviews before you analyse and conclude.
The consumer may also like to Google and look at experts Review Blogs or Top 10 best products etc. But are all reviews written by experts? And who knows the review from an expert is a paid one.
The consumer may also like to get an opinion from his friend, relative or an acquaintance. But all your known circle may not have an idea on all the products that you may intend to purchase.
We believe there is a need for a community recommendation, who has no self-interest and they share their top 2 or 3 best purchases. Imagine every member of the community contributes his best investments and gives reviews with insights, which are duly verified.
Would that not give you the confidence to help you decide on the product to be purchased?
The Reviews by the community should be with full of insights. The reviews should address the pains so that the consumer can relate to it, thus helping him make a purchase decision.
Check out the YouTube link “Product Purchase Research”.
Here are the insights into the values in various products that I purchased gave me a feeling that it was more than it’s worth.
The value I got in Google Chrome Cast product was the viewing experience of YouTube videos in mobile on the big TV screen.
The value I got in Collins Complete Guide to Photography product was the source of the learning I got about photography design and rules. For me, the Rs 750 spent on a Photography book was priceless.
The value I got in AfterShokz Bluetooth Headset product was the convenience of talking to my customers and noting down details.
The value I got in Sigma Camera Lens 18-35 MM F-1.8 was value for money, for an investment of Rs 60,000, I had taken almost 200 videos of various properties recovering costs beyond its price.
The value I got in Apple MacBook Air product was the UI experience and the reliability.
The value I got in Logitech UE Bluetooth Speaker product was the Quality Sound experience and a ruggedness.
Check out the YouTube link “Insights to value in a product”.
We have verified members of the community. Every member is contacted and interviewed, and reviews of their best products as given by them are validated. We take their Professional details, and this is to ensure that the consumer values their reviews. We allow you to engage with the member to seek any clarification. All this is to build confidence with our customers and help them decide on their purchase. Check out the YouTube link below Building Trust for our Customers.
We wanted to share some insights on how some of our members are so passionate about their best purchases. Check out the YouTube link below on a Passionate Reviewer.
The Internet has become a very noisy place for reviews.
A lot of review websites leave you guessing about a product because if you have positive reviews, you see a similar number of bad reviews. Then you end up analyzing them to arrive at some conclusion.
If not satisfied then we google search to find opinion blogs written by experts. Here one is not sure if it’s a genuine one or a paid one.
If you are lucky and one of your acquaintances has used it, you may get a right referral, but then finally you end up deciding based on your judgement.
To solve this problem, we have initiated a community where the members give their contribution of the best products they have used with no self-interest—giving authentic reviews, thus helping you to make an informed decision before making a purchase.
Our Mission: is to help people make a well educated & informed decisions about the products they want to purchase.
Our Goal: is to build a community which talks about best product purchases of each member of the community.
A seasoned professional with 25+ years of cross functional experience in various industries including Office automation, Consumer durable and Engineering. Apart from being the founder of Trustedstay, he has been the Director at Alcove service apartments, senior GM after sales at Haier appliances and GM after sales at Whirlpool. After joining his wife in the year 2007, he helped expand Alcove service apartments from one apartment in Bangalore to a 500+ room inventory company spread across 100+ properties in 11 cities.
30+ years of Multi-Domain, Cross-Functional experience across different industry segments including Manufacturing, Shipping, Education, IT & Management Consulting with18 years in IT enabled Business Transformation. A global CIO 100 award winner, in his last corporate assignment, Shiva reported in to the Founding Board of Infosys Technologies and led the creation and management of the appli-structure globally. Now, as a Business Coach & Startup Mentor, his assignments straddle a range of SMBs across multiple domains including IT, Hospitality, E-tail, Wellness, Agriculture & Ecology. Shiva has a B. Tech in Mechanical Engineering from IIT BHU, Varanasi and a Masters in Management Studies from the University of Mumbai.
Over 11+ years cross-functional experience across different industry segments including Finance, IT & Management, Manufacturing. Sumit specializes in product management and development especially applications in the web and mobile. He is the founder-CEO of our technology partner Trisys. He has lived and worked in US, Europe and Middle East. Sumit has a B.Tech in Electrical Engineering from IIT BHU, Varanasi. A sports enthusiast, Sumit loves football, tennis & swimming and never misses an opportunity to trek the country side.
